My last intervention took place on 21st November which involved emailing the finalised brochure to Lumhay’s team who then emailed it to Lumhay’s existing customer base. This email also included an optional survey asking customers why they are interested in certain products compared to others. So far, the response rate from customers has been low but some customers have expressed excitement regarding seeing such products in the market which they could not find before. In particular, the coasters and photo frames received the most interest, with the surveys indicating that the customers are very unique and trendy, given the song lyrics mentioned on the coasters are from today’s times. The photo frames were liked by customers because it has a poetic spin to traditional truck art design which is now saturated in the market.
These designs will be part of the final presentation and are also displayed here, given that the presentation will be short. Originally, I used the same font for the poetry lines and the rest of the content. Based on team Lumhay’s feedback, I chose a more poetic and aesthetically pleasing font for the poetry lines. Based on feedback, I also decided to explain a little about the song/writers of the different poetry verses to engage and educate the audience.
